{"id":8160,"date":"2024-09-25T22:39:34","date_gmt":"2024-09-25T20:39:34","guid":{"rendered":"https:\/\/hellicecoffee.com\/rada-ledove-kavy-hell-je-inovovana\/"},"modified":"2026-08-10T10:51:44","modified_gmt":"2026-08-10T08:51:44","slug":"rada-ledove-kavy-hell-je-inovovana","status":"publish","type":"post","link":"https:\/\/hellicecoffee.com\/cz\/blog-cz\/rada-ledove-kavy-hell-je-inovovana\/","title":{"rendered":"\u0158ADA LEDOV\u00ddCH K\u00c1V BYLA INOVOV\u00c1NA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Sbohem ENERGY COFFEE, ahoj HELL ICE COFFEE!<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Budape\u0161\u0165, 01.03.2023 \u2013 Ode dne\u0161ka budou ledov\u00e9 k\u00e1vy p\u0159ipraven\u00e9 k pit\u00ed p\u0159edn\u00ed ma\u010farsk\u00e9 zna\u010dky* k dost\u00e1n\u00ed pod nov\u00fdm n\u00e1zvem, s jednotn\u011bj\u0161\u00edm, faceliftovan\u00fdm obalem a vylad\u011bnou recepturou. Toto ozn\u00e1men\u00ed znamen\u00e1, \u017ee obl\u00edben\u00e1 zna\u010dka ledov\u00e9 k\u00e1vy, d\u0159\u00edve zn\u00e1m\u00e1 pod n\u00e1zvem ENERGY COFFEE, bude v obchodech k dost\u00e1n\u00ed pod n\u00e1zvem HELL ICE COFFEE, se siln\u011bj\u0161\u00ed, na mate\u0159sk\u00e9 zna\u010dce nez\u00e1vislou image a komunikac\u00ed.<\/p>\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost HELL uvedla na trh \u0159adu ENERGY COFFEE v l\u00e9t\u011b 2019, a to se t\u0159emi p\u0159\u00edchut\u011bmi. Vysok\u00e1 kvalita, prav\u00e9 ma\u010farsk\u00e9 ml\u00e9ko, k\u00e1vov\u00e9 extrakty Arabica a Robusta a harmonick\u00e1 chu\u0165 si rychle z\u00edskaly p\u0159\u00edze\u0148 spot\u0159ebitel\u016f: do roku 2020 byla tato \u0159ada prvn\u00ed na ma\u010farsk\u00e9m maloobchodn\u00edm trhu s ledovou k\u00e1vou p\u0159ipravenou k pit\u00ed, a to jak z hlediska hodnoty, tak po\u010dtu prodan\u00fdch kus\u016f, a tuto pozici si udr\u017euje ji\u017e t\u0159i roky. ENERGY COFFEE se nav\u00edc stala skute\u010dnou roz\u0161\u00ed\u0159enou rodinou, proto\u017ee mezi 7 p\u0159\u00edchut\u011bmi si sv\u00e9ho favorita najdou jak milovn\u00edci klasick\u00e9 ledov\u00e9 k\u00e1vy (Latte, Cappuccino, Double Espresso), tak i ti, kte\u0159\u00ed hledaj\u00ed n\u011bco speci\u00e1ln\u00edho (Rumov\u00fd o\u0159\u00ed\u0161ek, Slan\u00fd karamel) nebo ti, kte\u0159\u00ed dr\u017e\u00ed speci\u00e1ln\u00ed dietu (Slim Latte bez p\u0159idan\u00e9ho cukru, Kokos bez lakt\u00f3zy).<\/p>\n\n<p class=\"wp-block-paragraph\">Po \u010dty\u0159ech letech od uveden\u00ed na trh a startu zna\u010dky v\u0161ak nastal \u010das, aby se ob\u011b velk\u00e9 zna\u010dky, HELL ENERGY a ENERGY COFFEE, od sebe strategicky i kreativn\u011b odd\u011blily. Prvn\u00edm krokem bude rebranding \u0159ady, tak\u017ee milovn\u00edci ledov\u00e9 k\u00e1vy nyn\u00ed najdou v\u00fdrobky na pultech jako HELL ICE COFFEE, co\u017e je\u0161t\u011b v\u00edce usnadn\u00ed vyhled\u00e1v\u00e1n\u00ed zna\u010dky.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>\u201eC\u00edtili jsme, \u017ee nastal \u010das doladit balen\u00ed a slo\u017een\u00ed na\u0161ich ledov\u00fdch k\u00e1v. Cht\u011bli jsme zna\u010dku v kategorii k\u00e1vy trochu v\u00fdrazn\u011bji um\u00edstit, tak\u017ee nyn\u00ed je ka\u017ed\u00e9mu jasn\u00e9, co od t\u011bchto n\u00e1poj\u016f o\u010dek\u00e1vat: chladiv\u00fd, odv\u00e1\u017en\u00fd, uvoln\u011bn\u00fd styl, vysokou kvalitu, \u0161irokou \u0161k\u00e1lu p\u0159\u00edchut\u00ed, prav\u00fd k\u00e1vov\u00fd extrakt a nejm\u00e9n\u011b 40 mg\/100 ml kofeinu,\u201c<\/em> \u0159\u00edk\u00e1 D\u00f3ra Szekeres, senior brand mana\u017eerka HELL ICE COFFEE.<\/p>\n\n<p class=\"wp-block-paragraph\">Rebranding je podpo\u0159en rozs\u00e1hlou marketingovou kampan\u00ed. Na za\u010d\u00e1tku b\u0159ezna spust\u00ed HELL ICE COFFEE vlastn\u00ed str\u00e1nky na Facebooku, Instagramu a TikToku a v dubnu bude obnovenou zna\u010dku propagovat online a televizn\u00ed reklama a venkovn\u00ed reklama na dom\u00e1c\u00edm i zahrani\u010dn\u00edm trhu, proto\u017ee HELL ICE COFFEE je nyn\u00ed k dost\u00e1n\u00ed v t\u00e9m\u011b\u0159 30 zem\u00edch.<\/p>\n\n<p class=\"wp-block-paragraph\">* Z hlediska obratu a prodan\u00fdch kus\u016f (Nielsen 2022)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sbohem ENERGY COFFEE, ahoj HELL ICE COFFEE! Budape\u0161\u0165, 01.03.2023 \u2013 Ode dne\u0161ka budou ledov\u00e9 k\u00e1vy p\u0159ipraven\u00e9 k pit\u00ed p\u0159edn\u00ed ma\u010farsk\u00e9 zna\u010dky* k dost\u00e1n\u00ed pod nov\u00fdm n\u00e1zvem, s jednotn\u011bj\u0161\u00edm, faceliftovan\u00fdm obalem a vylad\u011bnou recepturou. Toto ozn\u00e1men\u00ed znamen\u00e1, \u017ee obl\u00edben\u00e1 zna\u010dka ledov\u00e9 k\u00e1vy, d\u0159\u00edve zn\u00e1m\u00e1 pod n\u00e1zvem ENERGY COFFEE, bude v obchodech k dost\u00e1n\u00ed pod n\u00e1zvem HELL [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92],"tags":[],"class_list":["post-8160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Produktov\u00e1 \u0159ada ledov\u00e9 k\u00e1vy HELL je inovov\u00e1na \u2013sv\u011b\u017e\u00ed chut\u011b a excelentn\u00ed kvalita<\/title>\n<meta name=\"description\" content=\"Objev sv\u011bt chut\u00ed inovovan\u00e9 \u0159ady ledov\u00e9 k\u00e1vy HELL! \u010cekaj\u00ed na Tebe nov\u00e9, vzru\u0161uj\u00edc\u00ed varianty, a je\u0161t\u011b lahodn\u011bj\u0161\u00ed z\u00e1\u017eitky. Zjisti, jak byl sortiment ledov\u00e9 k\u00e1vy HELL inovov\u00e1n a vyber si sv\u00e9ho favorita!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hellicecoffee.com\/cz\/blog-cz\/rada-ledove-kavy-hell-je-inovovana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Objev sv\u011bt chut\u00ed inovovan\u00e9 \u0159ady ledov\u00e9 k\u00e1vy HELL! \u010cekaj\u00ed na Tebe nov\u00e9, vzru\u0161uj\u00edc\u00ed varianty, a je\u0161t\u011b lahodn\u011bj\u0161\u00ed z\u00e1\u017eitky. Zjisti, jak byl sortiment ledov\u00e9 k\u00e1vy HELL inovov\u00e1n a vyber si sv\u00e9ho favorita!\" \/>\n<meta property=\"og:description\" content=\"Objev sv\u011bt chut\u00ed inovovan\u00e9 \u0159ady ledov\u00e9 k\u00e1vy HELL! \u010cekaj\u00ed na Tebe nov\u00e9, vzru\u0161uj\u00edc\u00ed varianty, a je\u0161t\u011b lahodn\u011bj\u0161\u00ed z\u00e1\u017eitky. 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