{"id":8160,"date":"2024-09-25T22:39:34","date_gmt":"2024-09-25T20:39:34","guid":{"rendered":"https:\/\/hellicecoffee.com\/rada-ledove-kavy-hell-je-inovovana\/"},"modified":"2025-04-03T11:50:08","modified_gmt":"2025-04-03T09:50:08","slug":"rada-ledove-kavy-hell-je-inovovana","status":"publish","type":"post","link":"https:\/\/hellicecoffee.com\/cz\/blog-cz\/rada-ledove-kavy-hell-je-inovovana\/","title":{"rendered":"\u0158ADA LEDOV\u00ddCH K\u00c1V BYLA INOVOV\u00c1NA"},"content":{"rendered":"\n<p><strong>Sbohem ENERGY COFFEE, ahoj HELL ICE COFFEE!<\/strong><\/p>\n\n<p>Budape\u0161\u0165, 01.03.2023 \u2013 Ode dne\u0161ka budou ledov\u00e9 k\u00e1vy p\u0159ipraven\u00e9 k pit\u00ed p\u0159edn\u00ed ma\u010farsk\u00e9 zna\u010dky* k dost\u00e1n\u00ed pod nov\u00fdm n\u00e1zvem, s jednotn\u011bj\u0161\u00edm, faceliftovan\u00fdm obalem a vylad\u011bnou recepturou. Toto ozn\u00e1men\u00ed znamen\u00e1, \u017ee obl\u00edben\u00e1 zna\u010dka ledov\u00e9 k\u00e1vy, d\u0159\u00edve zn\u00e1m\u00e1 pod n\u00e1zvem ENERGY COFFEE, bude v obchodech k dost\u00e1n\u00ed pod n\u00e1zvem HELL ICE COFFEE, se siln\u011bj\u0161\u00ed, na mate\u0159sk\u00e9 zna\u010dce nez\u00e1vislou image a komunikac\u00ed.<\/p>\n\n<p>Spole\u010dnost HELL uvedla na trh \u0159adu ENERGY COFFEE v l\u00e9t\u011b 2019, a to se t\u0159emi p\u0159\u00edchut\u011bmi. Vysok\u00e1 kvalita, prav\u00e9 ma\u010farsk\u00e9 ml\u00e9ko, k\u00e1vov\u00e9 extrakty Arabica a Robusta a harmonick\u00e1 chu\u0165 si rychle z\u00edskaly p\u0159\u00edze\u0148 spot\u0159ebitel\u016f: do roku 2020 byla tato \u0159ada prvn\u00ed na ma\u010farsk\u00e9m maloobchodn\u00edm trhu s ledovou k\u00e1vou p\u0159ipravenou k pit\u00ed, a to jak z hlediska hodnoty, tak po\u010dtu prodan\u00fdch kus\u016f, a tuto pozici si udr\u017euje ji\u017e t\u0159i roky. ENERGY COFFEE se nav\u00edc stala skute\u010dnou roz\u0161\u00ed\u0159enou rodinou, proto\u017ee mezi 7 p\u0159\u00edchut\u011bmi si sv\u00e9ho favorita najdou jak milovn\u00edci klasick\u00e9 ledov\u00e9 k\u00e1vy (Latte, Cappuccino, Double Espresso), tak i ti, kte\u0159\u00ed hledaj\u00ed n\u011bco speci\u00e1ln\u00edho (Rumov\u00fd o\u0159\u00ed\u0161ek, Slan\u00fd karamel) nebo ti, kte\u0159\u00ed dr\u017e\u00ed speci\u00e1ln\u00ed dietu (Slim Latte bez p\u0159idan\u00e9ho cukru, Kokos bez lakt\u00f3zy).<\/p>\n\n<p>Po \u010dty\u0159ech letech od uveden\u00ed na trh a startu zna\u010dky v\u0161ak nastal \u010das, aby se ob\u011b velk\u00e9 zna\u010dky, HELL ENERGY a ENERGY COFFEE, od sebe strategicky i kreativn\u011b odd\u011blily.  Prvn\u00edm krokem bude rebranding \u0159ady, tak\u017ee milovn\u00edci ledov\u00e9 k\u00e1vy nyn\u00ed najdou v\u00fdrobky na pultech jako HELL ICE COFFEE, co\u017e je\u0161t\u011b v\u00edce usnadn\u00ed vyhled\u00e1v\u00e1n\u00ed zna\u010dky. Sou\u010dasn\u011b se zm\u011bnou n\u00e1zvu dojde tak\u00e9 k p\u0159epracov\u00e1n\u00ed obal\u016f 250 ml nekone\u010dn\u011b recyklovateln\u00fdch hlin\u00edkov\u00fdch plechovek, kter\u00e9 cel\u00e9mu portfoliu dodaj\u00ed jednotn\u011bj\u0161\u00ed a \u010dist\u0161\u00ed design, a pro ty, kte\u0159\u00ed r\u00e1di objevuj\u00ed drobn\u00e1 vylep\u0161en\u00ed receptury.<\/p>\n\n<p><em>\u201eC\u00edtili jsme, \u017ee nastal \u010das doladit balen\u00ed a slo\u017een\u00ed na\u0161ich ledov\u00fdch k\u00e1v. Cht\u011bli jsme zna\u010dku v kategorii k\u00e1vy trochu v\u00fdrazn\u011bji um\u00edstit, tak\u017ee nyn\u00ed je ka\u017ed\u00e9mu jasn\u00e9, co od t\u011bchto n\u00e1poj\u016f o\u010dek\u00e1vat: chladiv\u00fd, odv\u00e1\u017en\u00fd, uvoln\u011bn\u00fd styl, vysokou kvalitu, \u0161irokou \u0161k\u00e1lu p\u0159\u00edchut\u00ed, prav\u00fd k\u00e1vov\u00fd extrakt a nejm\u00e9n\u011b 40 mg\/100 ml kofeinu, a to v\u0161e v neomezen\u011b recyklovateln\u00e9m balen\u00ed,\u201c<\/em> \u0159\u00edk\u00e1 D\u00f3ra Szekeres, senior brand mana\u017eerka HELL ICE COFFEE.<\/p>\n\n<p>Rebranding je podpo\u0159en rozs\u00e1hlou marketingovou kampan\u00ed. Na za\u010d\u00e1tku b\u0159ezna spust\u00ed HELL ICE COFFEE vlastn\u00ed str\u00e1nky na Facebooku, Instagramu a TikToku a v dubnu bude obnovenou zna\u010dku propagovat online a televizn\u00ed reklama a venkovn\u00ed reklama na dom\u00e1c\u00edm i zahrani\u010dn\u00edm trhu, proto\u017ee HELL ICE COFFEE je nyn\u00ed k dost\u00e1n\u00ed v t\u00e9m\u011b\u0159 30 zem\u00edch.<\/p>\n\n<p>* Z hlediska obratu a prodan\u00fdch kus\u016f (Nielsen 2022)<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sbohem ENERGY COFFEE, ahoj HELL ICE COFFEE! Budape\u0161\u0165, 01.03.2023 \u2013 Ode dne\u0161ka budou ledov\u00e9 k\u00e1vy p\u0159ipraven\u00e9 k pit\u00ed p\u0159edn\u00ed ma\u010farsk\u00e9 zna\u010dky* k dost\u00e1n\u00ed pod nov\u00fdm n\u00e1zvem, s jednotn\u011bj\u0161\u00edm, faceliftovan\u00fdm obalem a vylad\u011bnou recepturou. Toto ozn\u00e1men\u00ed znamen\u00e1, \u017ee obl\u00edben\u00e1 zna\u010dka ledov\u00e9 k\u00e1vy, d\u0159\u00edve zn\u00e1m\u00e1 pod n\u00e1zvem ENERGY COFFEE, bude v obchodech k dost\u00e1n\u00ed pod n\u00e1zvem HELL [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92],"tags":[],"class_list":["post-8160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Produktov\u00e1 \u0159ada ledov\u00e9 k\u00e1vy HELL je inovov\u00e1na \u2013sv\u011b\u017e\u00ed chut\u011b a excelentn\u00ed kvalita<\/title>\n<meta name=\"description\" content=\"Objev sv\u011bt chut\u00ed inovovan\u00e9 \u0159ady ledov\u00e9 k\u00e1vy HELL! \u010cekaj\u00ed na Tebe nov\u00e9, vzru\u0161uj\u00edc\u00ed varianty, a je\u0161t\u011b lahodn\u011bj\u0161\u00ed z\u00e1\u017eitky. 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