{"id":4449,"date":"2024-09-25T22:39:34","date_gmt":"2024-09-25T20:39:34","guid":{"rendered":"https:\/\/hellicecoffee.com\/?p=4449"},"modified":"2025-01-28T14:58:44","modified_gmt":"2025-01-28T13:58:44","slug":"megujul-a-hell-jegeskave-termekcsaladja","status":"publish","type":"post","link":"https:\/\/hellicecoffee.com\/hu\/blog\/megujul-a-hell-jegeskave-termekcsaladja\/","title":{"rendered":"Meg\u00fajul a HELL jegesk\u00e1v\u00e9 term\u00e9kcsal\u00e1dja"},"content":{"rendered":"\n<p><strong>Goodbye ENERGY COFFEE, hello HELL ICE COFFEE!<\/strong><\/p>\n\n\n\n<p>Budapest, 2023. m\u00e1rcius 01. <strong>\u00ad- A mai napt\u00f3l \u00faj n\u00e9ven, egys\u00e9gesebb, r\u00e1ncfelvarr\u00e1son \u00e1tesett csomagol\u00e1ssal \u00e9s finomhangolt recept\u00far\u00e1val k\u00e9sz\u00fclnek haz\u00e1nk piacvezet\u0151 m\u00e1rk\u00e1j\u00e1nak* fogyaszt\u00e1sra k\u00e9sz jegesk\u00e1v\u00e9i. A bejelent\u00e9s \u00e9rtelm\u00e9ben az eddig ENERGY COFFEE n\u00e9ven ismert, k\u00f6zkedvelt jegesk\u00e1v\u00e9 m\u00e1rk\u00e1t HELL ICE COFFEE-k\u00e9nt tal\u00e1lhatjuk meg az \u00fczletekben, er\u0151teljesebb, az anyam\u00e1rk\u00e1t\u00f3l f\u00fcggetlenedett, \u00f6n\u00e1ll\u00f3 im\u00e1zzsal \u00e9s kommunik\u00e1ci\u00f3val.<\/strong><\/p>\n\n\n\n<p>A HELL 2019 nyar\u00e1n vezette be ENERGY COFFEE term\u00e9kcsal\u00e1dj\u00e1t, 3 \u00edzzel. A kiv\u00e1l\u00f3 min\u0151s\u00e9g, a val\u00f3di magyar tej, az Arabica \u00e9s Robusta k\u00e1v\u00e9kivonat, illetve a harmonikus \u00edzvil\u00e1g gyorsan elnyerte a fogyaszt\u00f3k tetsz\u00e9s\u00e9t: 2020-ra mind \u00e9rt\u00e9k, mind eladott darabsz\u00e1m tekintet\u00e9ben a term\u00e9kcsal\u00e1d els\u0151 lett a fogyaszt\u00e1sra k\u00e9sz jegesk\u00e1v\u00e9k magyarorsz\u00e1gi kiskereskedelemi piac\u00e1n, \u00e9s ezt a poz\u00edci\u00f3t imm\u00e1r h\u00e1rom \u00e9ve \u0151rzi is. R\u00e1ad\u00e1sul az ENERGY COFFEE m\u00e1ra igazi nagycsal\u00e1dd\u00e1 v\u00e1lt, hiszen a 7 \u00edz k\u00f6z\u00f6tt a klasszikus jegesk\u00e1v\u00e9k kedvel\u0151i \u00e9ppen \u00fagy megtal\u00e1lj\u00e1k kedvenc\u00fcket (Latte, Cappuccino, Double Espresso), mint a k\u00fcl\u00f6nlegess\u00e9geket keres\u0151k (Rum Walnut, Salted Caramel), vagy a speci\u00e1lis \u00e9trendet k\u00f6vet\u0151k (hozz\u00e1adott cukor n\u00e9lk\u00fcl k\u00e9sz\u00fcl\u0151 Slim Latte, lakt\u00f3zmentes Coconut).<\/p>\n\n\n\n<p>A m\u00e1rka bevezet\u00e9se \u00e9s felfut\u00e1sa \u00f3ta azonban eltelt n\u00e9gy \u00e9v, \u00e9s id\u0151szer\u0171v\u00e9 v\u00e1lt, hogy a k\u00e9t nagy m\u00e1rka, a HELL ENERGY \u00e9s az ENERGY COFFEE elk\u00fcl\u00f6n\u00fclj\u00f6n egym\u00e1st\u00f3l, mind strat\u00e9giai, mind kreat\u00edv szempontb\u00f3l. &nbsp;Ennek els\u0151 l\u00e9p\u00e9sek\u00e9nt \u00faj nevet kap a term\u00e9kcsal\u00e1d, \u00edgy a jegesk\u00e1v\u00e9 kedvel\u0151i ezent\u00fal HELL ICE COFFEE n\u00e9ven tal\u00e1lj\u00e1k meg a boltok polcain a term\u00e9keket, ezzel is el\u0151seg\u00edtve a m\u00e1rka m\u00e9g k\u00f6nnyebb meg\u00e9rt\u00e9s\u00e9t. A n\u00e9vv\u00e1lt\u00e1ssal p\u00e1rhuzamosan meg\u00fajulnak a 250 ml-es, v\u00e9gtelenszer \u00fajrahasznos\u00edthat\u00f3 alum\u00edniumdobozos csomagol\u00e1sok is, \u00edgy az eg\u00e9sz portfoli\u00f3 egys\u00e9gesebb, letisztult designt kap, illetve a szemf\u00fclesek a recept\u00far\u00e1ban is felfedezhetnek apr\u00f3bb t\u00f6k\u00e9letes\u00edt\u00e9seket.<\/p>\n\n\n\n<p><em>\u201e\u00dagy \u00e9rezt\u00fck, itt az ideje annak, hogy finomhangoljuk jegesk\u00e1v\u00e9ink csomagol\u00e1s\u00e1t \u00e9s recept\u00far\u00e1j\u00e1t. Szerett\u00fck volna egy kicsit er\u0151teljesebben a k\u00e1v\u00e9 kateg\u00f3ri\u00e1ba poz\u00edcion\u00e1lni a m\u00e1rk\u00e1t, \u00edgy mostant\u00f3l mindenki sz\u00e1m\u00e1ra egy\u00e9rtelm\u0171, hogy mit is v\u00e1rhat ezekt\u0151l az italokt\u00f3l: cools\u00e1got, bev\u00e1llal\u00f3ss\u00e1got, lazas\u00e1got, kiv\u00e1l\u00f3 min\u0151s\u00e9get, sz\u00e9les \u00edzv\u00e1laszt\u00e9kot, val\u00f3di k\u00e1v\u00e9kivonatot, legal\u00e1bb 40mg\/100ml koffeintartalmat, mindezt term\u00e9szetesen v\u00e9gtelenszer \u00fajrahasznos\u00edthat\u00f3 csomagol\u00e1sban\u201d<\/em>&nbsp;\u2013 mondta el Szekeres D\u00f3ra, a HELL ICE COFFEE senior brand managere.<\/p>\n\n\n\n<p>Az \u00fajrapoz\u00edcion\u00e1l\u00e1st egy nagyszab\u00e1s\u00fa marketing kamp\u00e1ny is t\u00e1mogatja. M\u00e1rcius elej\u00e9n elindul a HELL ICE COFFEE saj\u00e1t Facebook, Instagram \u00e9s TikTok oldala, majd \u00e1prilisban m\u00e1r online \u00e9s telev\u00edzi\u00f3s rekl\u00e1mok, illetve k\u00fclt\u00e9ri rekl\u00e1mhordoz\u00f3k is n\u00e9pszer\u0171s\u00edtik a meg\u00fajult m\u00e1rk\u00e1t a hazai \u00e9s nemzetk\u00f6zi piacon, hiszen a HELL ICE COFFEE-k imm\u00e1ron k\u00f6zel 30 orsz\u00e1gban el\u00e9rhet\u0151ek.<\/p>\n\n\n\n<p>*\u00c9rt\u00e9kbeli forgalom \u00e9s eladott darabsz\u00e1m tekintet\u00e9ben (Nielsen 2022)<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Goodbye ENERGY COFFEE, hello HELL ICE COFFEE! Budapest, 2023. m\u00e1rcius 01. \u00ad- A mai napt\u00f3l \u00faj n\u00e9ven, egys\u00e9gesebb, r\u00e1ncfelvarr\u00e1son \u00e1tesett csomagol\u00e1ssal \u00e9s finomhangolt recept\u00far\u00e1val k\u00e9sz\u00fclnek haz\u00e1nk piacvezet\u0151 m\u00e1rk\u00e1j\u00e1nak* fogyaszt\u00e1sra k\u00e9sz jegesk\u00e1v\u00e9i. A bejelent\u00e9s \u00e9rtelm\u00e9ben az eddig ENERGY COFFEE n\u00e9ven ismert, k\u00f6zkedvelt jegesk\u00e1v\u00e9 m\u00e1rk\u00e1t HELL ICE COFFEE-k\u00e9nt tal\u00e1lhatjuk meg az \u00fczletekben, er\u0151teljesebb, az anyam\u00e1rk\u00e1t\u00f3l f\u00fcggetlenedett, \u00f6n\u00e1ll\u00f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-4449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meg\u00fajul a HELL Jegesk\u00e1v\u00e9 Term\u00e9kcsal\u00e1dja \u2013 Friss \u00cdzek \u00e9s Kiv\u00e1l\u00f3 Min\u0151s\u00e9g<\/title>\n<meta name=\"description\" content=\"Fedezd fel a HELL jegesk\u00e1v\u00e9 term\u00e9kcsal\u00e1d meg\u00fajult \u00edzvil\u00e1g\u00e1t! \u00daj, izgalmas vari\u00e1ci\u00f3k \u00e9s m\u00e9g finomabb \u00e9lm\u00e9nyek v\u00e1rnak r\u00e1d. Tudd meg, hogyan friss\u00fclt a HELL jegesk\u00e1v\u00e9 v\u00e1laszt\u00e9ka, \u00e9s v\u00e1laszd ki a kedvencedet!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hellicecoffee.com\/hu\/blog\/megujul-a-hell-jegeskave-termekcsaladja\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meg\u00fajul a HELL Jegesk\u00e1v\u00e9 Term\u00e9kcsal\u00e1dja \u2013 Friss \u00cdzek \u00e9s Kiv\u00e1l\u00f3 Min\u0151s\u00e9g\" \/>\n<meta property=\"og:description\" content=\"Fedezd fel a HELL jegesk\u00e1v\u00e9 term\u00e9kcsal\u00e1d meg\u00fajult \u00edzvil\u00e1g\u00e1t! \u00daj, izgalmas vari\u00e1ci\u00f3k \u00e9s m\u00e9g finomabb \u00e9lm\u00e9nyek v\u00e1rnak r\u00e1d. Tudd meg, hogyan friss\u00fclt a HELL jegesk\u00e1v\u00e9 v\u00e1laszt\u00e9ka, \u00e9s v\u00e1laszd ki a kedvencedet!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hellicecoffee.com\/hu\/blog\/megujul-a-hell-jegeskave-termekcsaladja\/\" \/>\n<meta property=\"og:site_name\" content=\"HELL ICE COFFEE\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-25T20:39:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-28T13:58:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hellicecoffee.com\/wp-content\/uploads\/2024\/09\/Blog-Megujult-a-jegeskave-termekcsalad-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1980\" \/>\n\t<meta property=\"og:image:height\" content=\"1113\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"milcomp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"milcomp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hellicecoffee.com\/hu\/blog\/megujul-a-hell-jegeskave-termekcsaladja\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hellicecoffee.com\/hu\/blog\/megujul-a-hell-jegeskave-termekcsaladja\/\"},\"author\":{\"name\":\"milcomp\",\"@id\":\"https:\/\/hellicecoffee.com\/hu\/#\/schema\/person\/40e370129a12f7eefae54361b89b0054\"},\"headline\":\"Meg\u00fajul a HELL jegesk\u00e1v\u00e9 term\u00e9kcsal\u00e1dja\",\"datePublished\":\"2024-09-25T20:39:34+00:00\",\"dateModified\":\"2025-01-28T13:58:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hellicecoffee.com\/hu\/blog\/megujul-a-hell-jegeskave-termekcsaladja\/\"},\"wordCount\":607,\"publisher\":{\"@id\":\"https:\/\/hellicecoffee.com\/hu\/#organization\"},\"image\":{\"@id\":\"https:\/\/hellicecoffee.com\/hu\/blog\/megujul-a-hell-jegeskave-termekcsaladja\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hellicecoffee.com\/wp-content\/uploads\/2024\/09\/Blog-Megujult-a-jegeskave-termekcsalad.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"hu\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hellicecoffee.com\/hu\/blog\/megujul-a-hell-jegeskave-termekcsaladja\/\",\"url\":\"https:\/\/hellicecoffee.com\/hu\/blog\/megujul-a-hell-jegeskave-termekcsaladja\/\",\"name\":\"Meg\u00fajul a HELL Jegesk\u00e1v\u00e9 Term\u00e9kcsal\u00e1dja \u2013 Friss \u00cdzek \u00e9s Kiv\u00e1l\u00f3 Min\u0151s\u00e9g\",\"isPartOf\":{\"@id\":\"https:\/\/hellicecoffee.com\/hu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hellicecoffee.com\/hu\/blog\/megujul-a-hell-jegeskave-termekcsaladja\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hellicecoffee.com\/hu\/blog\/megujul-a-hell-jegeskave-termekcsaladja\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hellicecoffee.com\/wp-content\/uploads\/2024\/09\/Blog-Megujult-a-jegeskave-termekcsalad.jpg\",\"datePublished\":\"2024-09-25T20:39:34+00:00\",\"dateModified\":\"2025-01-28T13:58:44+00:00\",\"description\":\"Fedezd fel a HELL jegesk\u00e1v\u00e9 term\u00e9kcsal\u00e1d meg\u00fajult \u00edzvil\u00e1g\u00e1t! \u00daj, izgalmas vari\u00e1ci\u00f3k \u00e9s m\u00e9g finomabb \u00e9lm\u00e9nyek v\u00e1rnak r\u00e1d. 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