Rad ľadovej kávy HELL je inovovaný

Zbohom ENERGY COFFEE, ahoj HELL ICE COFFEE!

Budapešť, 01.03.2023 – Odo dneška budú ľadové kávy pripravené na pitie poprednej maďarskej značky* v predaji pod novým názvom, s jednotnejším, faceliftovaným obalom a vyladenou receptúrou. Táto novinka znamená, že obľúbená značka ľadovej kávy, predtým známa pod názvom ENERGY COFFEE, bude v obchodoch v predaji pod názvom HELL ICE COFFEE, so silnejším, na materskej značke nezávislým imidžom a komunikáciou.

Po štyroch rokoch od uvedenia na trh a štartu značky však nastal čas, aby sa obe veľké značky, HELL ENERGY a ENERGY COFFEE, od seba strategicky aj kreatívne oddelili. Prvým krokom bude rebranding rady, takže milovníci ľadovej kávy teraz nájdu výrobky na pultoch ako HELL ICE COFFEE, čo ešte viac uľahčí vyhľadávanie značky.

„Cítili sme, že nastal čas doladiť balenie a zloženie našich ľadových káv. Chceli sme značku v kategórii kávy trochu výraznejšie umiestniť, takže teraz je každému jasné, čo od týchto nápojov očakávať: chladivý, odvážny, uvoľnený štýl, vysokú kvalitu, širokú škálu príchutí, skutočný kávový extrakt a najmenej 40 mg/100 ml kofeínu,“ povedala Dóra Szekeres, senior brand manažérka HELL ICE COFFEE.

Rebranding je podporený rozsiahlou marketingovou kampaňou. Na začiatku marca spustí HELL ICE COFFEE vlastné stránky na Facebooku, Instagrame a TikToku a v apríli bude obnovenú značku propagovať online a televízna reklama, vonkajšia reklama na domácom i zahraničnom trhu, pretože HELL ICE COFFEE je teraz k dispozícií v takmer 30 krajinách.

 Z hľadiska obratu a predaných kusov (Nielsen 2022)

TÁJÉKOZTATÓ

Az űrlap kitöltésével és beküldésével panasza nyilvántartásba kerül és azonosítószámot kap. A HELL ENERGY Magyarország Kft. tiszteletben tartja az Ön magánszférájának védelmét és nagy gondot fordít a személyes adatok védelmére. Tájékoztatjuk, hogy személyes adatait az alkalmazandó jogszabályoknak, így különösen a 2016/679 (EU) általános adatvédelmi rendeletnek (GDPR), valamint az információs önrendelkezési jogról és az információszabadságról szóló 2011. évi CXII. törvénynek megfelelően kezeljük.

Részletek: https://www.hellenergy.com/adatkezelesi-nyilatkozat/

Tájékoztatjuk, hogy jogosult a fogyasztói jogvita bíróságon kívüli rendezése érdekében békéltető testületi eljárást kezdeményezni. A békéltető testületekről további tájékoztatás a https://bekeltetes.hu oldalon érhető el.

Megértettem

HELL ICE COFFEE LATTE

  • With Arabica coffee extracts
  • 40mg/100ml caffeine content

Elegant look, classic and tasty flavor – a perfect option for starting your day, or when you just want to feel true coffee experience!  We introduced this magical Latte as our first coffee, which quickly became popular among coffee lovers. Our ultra-high temperature treated (UHT), homogenized, low-fat ice coffee drink made with quality ingredients. We package our high milk content drink with a caffeine content of 40mg/100 ml, exclusively in 250 ml aluminum cans.

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HELL ICE COFFEE SALTED CARAMEL

  • Lactose-free
  • With Arabica coffee extracts
  • 40mg/100ml caffeine content

Salty or sweet? No need to choose! Here is another admired coffee flavor in our product line in lactose-free version!  We created this Salted Caramel beverage for real coffee lovers, with Arabica coffee extract.  Besides being lactose-free, it does not contain any artificial coloring, while it contains 40 mg / 100 ml caffeine. Thanks to its small and elegant packaging, it can be enjoyed at home or on the go, in both cold and warm versions.

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HELL ICE COFFEE DOUBLE ESPRESSO

  • With Arabica coffee extracts
  • 48mg/100ml caffeine content

Start your morning briskly with the HELL ICE COFFEE Double Espresso, our characteristic, more intense flavored ice coffee! Our intensive coffee specialty based on 48mg / 100ml caffeine, made with Arabica extract. On top of that, we packaged Double Espresso in an aluminum can, so besides having a vibrant, powerful taste experience, you can enjoy its practical packaging as well. Save one for later and pop one in your bag too!

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HELL ICE COFFEE CAPPUCCINO

  • S výťažkami z kávy Arabica a Robusta
  • Obsah kofeínu 40 mg/100 ml

Pokiaľ potrebujete autentický zážitok z kávy, ochutnajte naše HELL ICE COFFEE Cappuccino, ktoré premení každú šedivú chvíľku na exotický útek! HELL ICE COFFEE Cappuccino obsahuje 75% mlieka a je vyrobené z kávových extraktov Arabica a Robusta. Obľúbená verzia, ktorá poteší vaše zmysly v harmonickej zmesi tučnej kávy a krémovej konzistencie. Náš nápoj s vysokým obsahom mlieka, ošetrený ultravysokou teplotou (UHT), balíme výhradne do hliníkových plechoviek s objemom 250 ml.

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HELL ICE COFFEE COCONUT

  • Lactose-free
  • With Arabica coffee extracts
  • 40mg/100ml caffeine content

Are you ready to travel to an island full of palm trees and coconuts? Just one sip from HELL ICE COFFEE Coconut, and you can enjoy not only a refreshing tasting coffee but also feel like you are taking part in an exotic holiday! Our coconut flavored coffee contains lactose-free milk, coconut flavor, and Arabica coffee extract with 40mg / 100ml caffeine content. This ice coffee of ours is also preserved by ultra-high temperature treatment (UHT).

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HELL ICE COFFEE
SLIM VANILLA

  • With Arabica coffee extracts
  • No added sugar*
  • Contains naturally occurring sugar
  • 40mg/100ml caffeine content

Imagine a wonderful vanilla flavored ice coffee with low calories. Is it possible? Well, we did and made it for you! When creating our Slim Vanilla, we had those of you in mind who watch their daily sugar intake, so we used sweeteners to flavor this coffee of ours. We use 75% low-fat milk in this coffee beverage and a pinch of vanilla for extra flavor, making it a special sweet treat. The coffee prepared this way is treated at ultra-high temperatures (UHT) and sterilized. Finally, we package our high milk content coffee exclusively in 250 ml aluminum cans, so you can enjoy your favorite coffee wherever you want.

* It contains naturally occurring sugars. At least 40% reduced sugar content compared to the sugar content of HELL ICE COFFEE Latte.

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HELL ICE COFFEE PINK LATTE

  • with Arabica coffee extract
  • 40mg/100ml caffeine content

This unique blend combines smooth coffee with sweet strawberry and creamy white chocolate flavours, creating a truly unforgettable experience. This ice coffee has high milk and caffeine content and is made with Arabica coffee extract without artificial colouring.

Now available in its vibrant packaging, it’s easy to find wherever you go. Get ready to enjoy HELL Ice Coffee Pink Latte anytime, anywhere!

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HELL ICE COFFEE PISTACHIO

  • With Arabica coffee extract
  • 40mg/100ml caffeine content

Pistachio flavour is no longer just a trendy taste, it has become a lifestyle. Every major brand has already launched its own pistachio-inspired product, but we didn’t rush: we waited until the trend peaked, and then we showed how to do it really well. HELL ICE COFFEE Pistachio truly takes the pistachio flavoured coffee experience to a whole new level. Its packaging is visually striking, reinforcing that pistachio for us is not just a flavour, but a carefully crafted, premium experience. Creamy, coffee-infused, and rich with pistachio notes, every sip is further proof that you can never get enough of this flavour.

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HELL ICE COFFEE CHOCO RASPBERRY

New iced coffee tailored to your senses: HELL ICE COFFEE Choco-Raspberry The deep, chocolatey notes of dark chocolate meet the fresh fruitiness of raspberries in the latest lactose-free iced coffee, Choco Raspberry. A creamy coffee base, silky chocolate harmonies and a fresh raspberry character. All this in one sip, both modern and indulgent.

Made for those who are looking for unique, bold combinations and want to try something different from the usual iced coffee. The striking pink and red design immediately catches the eye, enhancing the bold, exciting taste experience.

An iced coffee that won’t go unnoticed. 

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HELL ICE COFFEE MANGO ICE CREAM

HELL Ice Coffee Mango Ice Cream is here!

The refreshing, exotic tropical taste of mango is perfectly complemented by creamy coffee, while the smooth, cooling flavours of mango and vanilla ice cream come through in every sip. Lactose-free milk gives it a silky texture, so you can enjoy this light yet rich flavour experience anytime.

This limited-edition summer product is available with 70% milk content, Arabica coffee extract, and 40 mg of caffeine per 100 ml.

HELL Ice Coffee Mango Ice Cream is a true summer favourite. Give it a try!

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INFORMATION

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