Budapest, March 3, 2025 – World-renowned actress and icon Megan Fox has been officially named the face of HELL ICE COFFEE. The celebrated film star and the Hungarian iced coffee brand embody modern style and confident elegance in perfect harmony. This partnership is set to elevate the brand’s global presence, bringing HELL ICE COFFEE to an even wider audience. Currently available in over 30 countries, the Hungarian iced coffee brand holds a market-leading position in six countries beyond Hungary. *
Megan Fox is one of Hollywood’s most captivating personalities, known worldwide for her striking beauty and unique charm. Beyond her success as an actress, she has become a true pop culture icon. After launching her career in the early 2000s, she rose to fame with her breakout role in Transformers (2007), where she portrayed Mikaela Banes. Since then, she has showcased her talent in several hit films, including Jennifer’s Body and Teenage Mutant Ninja Turtles.
Beyond the silver screen, the American star is widely regarded as a fashion icon, continuously pushing boundaries and inspiring with her style. Whether it’s a bold red carpet appearance or a more casual everyday look, Megan always exudes perfection. Her inspiring personality continuously shapes not only the fashion world but also the entertainment industry.
„Megan Fox is a confident and iconic figure who always stands out with her distinctive style and individuality. She perfectly embodies the dynamic and characteristic lifestyle that HELL ICE COFFEE represents. We believe this collaboration will take our brand to a new level and further solidify our global market presence”, said Adrienn Popovics, Marketing Director of HELL ENERGY.
HELL ICE COFFEE products are made exclusively with high-quality Arabica and Robusta coffee extracts, combined with Hungarian milk, ensuring a refined taste experience. The product range features a variety of flavors, from the classic Latte and Cappuccino flavors to the more adventurous Pink Latte variations.
This collaboration not only enhances the brand’s prestige but also highlights how Fox’s charisma and popularity extend beyond the silver screen. The campaign’s aesthetic seamlessly aligns with Megan’s modern and powerful image. As part of a far-reaching campaign, launching in over 20 countries across digital platforms, television and billboards, Megan’s face will be visible everywhere. The partnership between HELL ICE COFFEE and Megan Fox marks the beginning of a new era in the coffee market.
*Based on sales revenue and units sold (Nielsen 2024).