TRUE COFFEE EXPERIENCE,
made simple
In 2025, Megan Fox became the face of the HELL ICE COFFEE advertising campaign. This collaboration not only boosts the reputation of the brand, but also shows that Fox’s charisma and popularity extends beyond the silver screen.
A real coffee experience made easy – that’s the promise of HELL ICE COFFEE. Our iced coffees are made special by the high quality, Hungarian milk, genuine Arabica coffee extracts and our wide and varied portfolio. We are proud that our iced coffee varieties are made using 100% Hungarian milk and are available in over 30 countries worldwide.
Our iced coffees are made without artificial colours, have a premium composition and a minimum caffeine content of 40 mg/100ml. In addition, they are available in 100% recyclable aluminium packaging, without any degradation in quality. Thanks to their packaging, they can be consumed on the go, at home or at work.
Brand launch
Our brand was born in 2019 and has quickly become a consumer favourite. Initially we launched with three versions – Latte, Cappuccino and Slim Latte. We conquered the market in the first few years and have enjoyed unbroken popularity ever since.
Factory opening
On September 10, 2020, we inaugurated our filling plant designed to produce aluminium-canned, milk-based beverages. Following this development and the factory opening, the entire production process of our ice coffees came under our direct control. The 11,880 square meter plant is equipped with one of the most advanced technologies, capable of producing up to 50,000 cans of premium ice coffee per hour, using milk sourced exclusively from Hungarian farmers.
Continuous innovation
Our brand’s hallmark is continuous innovation, which allows our product line to delight consumers with numerous new offerings. In 2021, we introduced the Coconut Iced Coffee, the fourth member of our portfolio, and the first coffee specifically developed for lactose-intolerant consumers. In the same year, we also launched the long-awaited Double Espresso, which became the fifth iced coffee in our range. In 2022, our second lactose-free iced coffee, the Salted Caramel, debuted as the sixth coffee in the portfolio. Finally, in 2023, the seventh member of our permanent product line, the chocolate-flavored Choco Latte, hit the shelves, further expanding the variety of HELL ICE COFFEE iced coffees.
MARKET LEADER POSITION
By 2024, our HELL ICE COFFEE iced coffees are available in over 30 countries worldwide, being market leaders in many countries.
We have also launched a number of limited iced coffee editions this year, which have been met with overwhelming success among our consumers. These included the special HELL ICE COFFEE Pink Latte and the festive Gingerbread edition.
HOLLYWOOD GLAMOUR
In 2025, Megan Fox became the face of the HELL ICE COFFEE advertising campaign. This collaboration not only boosts the reputation of the brand, but also shows that Fox’s charisma and popularity extends beyond the silver screen. The style of the campaign complements perfectly with Megan’s modern and powerful image. As part of the overall campaign, Megan’s face will be seen everywhere as the campaign launches in over 30 countries across digital platforms, television and billboards. This major collaboration takes the HELL ICE COFFEE brand to a new level.
The aluminum packaging of our products is made from a material that can be infinitely recycled without any loss of quality.
Aluminum is a key element of the low-carbon circular economy. Not only is it a lightweight and durable material that protects the liquid from light, oxygen, contamination, and pathogens, but it is also 100% infinitely recyclable without any degradation in quality. Furthermore, recycling aluminum results in a 95% energy savings compared to its primary production.
