TRUE COFFEE EXPERIENCE,
made simple
In 2025, Megan Fox became the face of the HELL ICE COFFEE advertising campaign. This collaboration not only boosts the reputation of the brand, but also shows that Fox’s charisma and popularity extends beyond the silver screen.
A real coffee experience made easy – that’s the promise of HELL ICE COFFEE. Our iced coffees are made special by the high quality, Hungarian milk, genuine Arabica coffee extracts and our wide and varied portfolio. We are proud that our iced coffee varieties are made using 100% Hungarian milk and are available in over 30 countries worldwide.
Our iced coffees are made without artificial colours, have a premium composition and a minimum caffeine content of 40 mg/100ml. In addition, they are available in 100% recyclable aluminium packaging, without any degradation in quality. Thanks to their packaging, they can be consumed on the go, at home or at work.
Brand launch
Our brand was born in 2019 and has quickly become a consumer favourite. Initially we launched with three versions – Latte, Cappuccino and Slim Latte. We conquered the market in the first few years and have enjoyed unbroken popularity ever since.
Factory opening
On September 10, 2020, we inaugurated our filling plant designed to produce aluminium-canned, milk-based beverages. Following this development and the factory opening, the entire production process of our ice coffees came under our direct control. The 11,880 square meter plant is equipped with one of the most advanced technologies, capable of producing up to 50,000 cans of premium ice coffee per hour, using milk sourced exclusively from Hungarian farmers.
Continuous innovation
Our brand’s hallmark is continuous innovation, which allows our product line to delight consumers with numerous new offerings. In 2021, we introduced the Coconut Iced Coffee, the fourth member of our portfolio, and the first coffee specifically developed for lactose-intolerant consumers. In the same year, we also launched the long-awaited Double Espresso, which became the fifth iced coffee in our range. In 2022, our second lactose-free iced coffee, the Salted Caramel, debuted as the sixth coffee in the portfolio. Finally, in 2023, the seventh member of our permanent product line, the chocolate-flavored Choco Latte, hit the shelves, further expanding the variety of HELL ICE COFFEE iced coffees.
MARKET LEADER POSITION
By 2024, our HELL ICE COFFEE iced coffees are available in over 30 countries worldwide, being market leaders in many countries.
We have also launched a number of limited iced coffee editions this year, which have been met with overwhelming success among our consumers. These included the special HELL ICE COFFEE Pink Latte and the festive Gingerbread edition.
HOLLYWOOD GLAMOUR
In 2025, Megan Fox became the face of the HELL ICE COFFEE advertising campaign. This collaboration not only boosts the reputation of the brand, but also shows that Fox’s charisma and popularity extends beyond the silver screen. The style of the campaign complements perfectly with Megan’s modern and powerful image. As part of the overall campaign, Megan’s face will be seen everywhere as the campaign launches in over 30 countries across digital platforms, television and billboards. This major collaboration takes the HELL ICE COFFEE brand to a new level.
The aluminum packaging of our products is made from a material that can be infinitely recycled without any loss of quality.
Aluminum is a key element of the low-carbon circular economy. Not only is it a lightweight and durable material that protects the liquid from light, oxygen, contamination, and pathogens, but it is also 100% infinitely recyclable without any degradation in quality. Furthermore, recycling aluminum results in a 95% energy savings compared to its primary production.
Elegant look, classic and tasty flavor – a perfect option for starting your day, or when you just want to feel true coffee experience! We introduced this magical Latte as our first coffee, which quickly became popular among coffee lovers. Our ultra-high temperature treated (UHT), homogenized, low-fat ice coffee drink made with quality ingredients. We package our high milk content drink with a caffeine content of 40mg/100 ml, exclusively in 250 ml aluminum cans.
Salty or sweet? No need to choose! Here is another admired coffee flavor in our product line in lactose-free version! We created this Salted Caramel beverage for real coffee lovers, with Arabica coffee extract. Besides being lactose-free, it does not contain any artificial coloring, while it contains 40 mg / 100 ml caffeine. Thanks to its small and elegant packaging, it can be enjoyed at home or on the go, in both cold and warm versions.
Start your morning briskly with the HELL ICE COFFEE Double Espresso, our characteristic, more intense flavored ice coffee! Our intensive coffee specialty based on 48mg / 100ml caffeine, made with Arabica extract. On top of that, we packaged Double Espresso in an aluminum can, so besides having a vibrant, powerful taste experience, you can enjoy its practical packaging as well. Save one for later and pop one in your bag too!
If you need an authentic coffee experience, taste our HELL ICE COFFEE Cappuccino, which transforms every grey moment into an exotic getaway! HELL ICE COFFEE Cappuccino contains 75% milk and is made with Arabica and Robusta coffee extract. A popular version to treat your senses in a harmonious blend of bold coffee and creamy texture. We package our ultra-high temperature treated (UHT), high milk content drink exclusively in 250 ml aluminum cans.
Are you ready to travel to an island full of palm trees and coconuts? Just one sip from HELL ICE COFFEE Coconut, and you can enjoy not only a refreshing tasting coffee but also feel like you are taking part in an exotic holiday! Our coconut flavored coffee contains lactose-free milk, coconut flavor, and Arabica coffee extract with 40mg / 100ml caffeine content. This ice coffee of ours is also preserved by ultra-high temperature treatment (UHT).
Imagine a wonderful vanilla flavored ice coffee with low calories. Is it possible? Well, we did and made it for you! When creating our Slim Vanilla, we had those of you in mind who watch their daily sugar intake, so we used sweeteners to flavor this coffee of ours. We use 75% low-fat milk in this coffee beverage and a pinch of vanilla for extra flavor, making it a special sweet treat. The coffee prepared this way is treated at ultra-high temperatures (UHT) and sterilized. Finally, we package our high milk content coffee exclusively in 250 ml aluminum cans, so you can enjoy your favorite coffee wherever you want.
* It contains naturally occurring sugars. At least 40% reduced sugar content compared to the sugar content of HELL ICE COFFEE Latte.
A perfect match for those who cannot stand a day without some chocolate! From now on, you don’t have to overthink your daily reward, just enjoy this chocolate-flavored ice coffee anytime you want! Our Choco Latte with Arabica coffee extract is made from 70% milk, and it does not contain any artificial coloring. We packaged our latest coffee exclusively in a 250 ml aluminum can with a caffeine content of 40mg/100 ml. It’s practical, so thanks to its size you can drink it at home, at the office, or even on the go.
This unique blend combines smooth coffee with sweet strawberry and creamy white chocolate flavours, creating a truly unforgettable experience. This ice coffee has high milk and caffeine content and is made with Arabica coffee extract without artificial colouring.
Now available in its vibrant packaging, it’s easy to find wherever you go. Get ready to enjoy HELL Ice Coffee Pink Latte anytime, anywhere!
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