Budapest, 10 June 2024 – HELL ICE COFFEE has launched its latest international campaign which kicked off on 10th June and which will be presented in nearly 20 countries. The campaign aims to highlight the different occasions for drinking iced coffee while emphasising that HELL ICE COFFEE is the simple choice for those who want a real coffee experience.
The campaign will run on a variety of digital, outdoor and television platforms and is expected to run throughout the year. Typical drinking moments for iced coffee are at the heart of the creative concept, providing a real coffee experience in every situation. The campaign films offer a glimpse into the everyday life of the protagonist, who enjoys the refreshing taste of HELL ICE COFFEE in different situations – whether it is a relaxing moment by the pool or unwinding after a long day.
A total of nine short films were produced during the campaign, presenting the HELL ICE COFFEE experience in a variety of settings. The three-day shoot abroad involved a crew of 20 people and starred an aspiring Moroccan model who appears in various coffee drinking scenes.
The core message of the campaign is simple: HELL ICE COFFEE can offer a real coffee experience, even in a can, because “the simplest things in life can bring the greatest joy.”
